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Booth Trade Show – Design

Industrial Smart Water Solutions

I’ve applied the brand Badger Meter, a global provider of industry-leading water solutions; to a complete booth design in a trade show event executed in Dubai, UAE.

The colour palette was strictly used picking the style guide, but I’ve used a “negative” technique applying white over dark blue, making the booth stand out from others that used the opposite colour white; those other bright booths can make the eyes of the visitors get exhausted of the effort of so much information between booth visits.

I also thought on the size of each Title on the panels, making it easy to understand what the products do and offering contrast between the exhibitor and the product.


Art creative director ad design
Art creative director ad design - Industrial
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